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Mercedes-Benz Is Still the World’s Most Valuable Luxury Car Brand

Mercedes-Benz announces that it remains in the top ten of Interbrand’s 100 “Best Global Brands.” The German carmaker occupies the eighth spot for four years in a row now, but its reputation is currently worth more than one year ago. Here’s why this thing matters.

A brand is usually defined as an intangible reputational asset. Companies want their names or their products’ designations to be associated with success, reliability, or any other powerful or relevant traits. This customer perception is what helps some businesses thrive in various environments. In the case of Mercedes-Benz, the value growth shows that it is heading in the right direction. Even though it has not advanced in Interbrand’s top ten, the marque is still perceived as one of the most important companies out there.

According to a press release that’s available in full at the end of this article, Mercedes-Benz believes its brand’s value has grown since last year mostly thanks to its involvement in making battery-electric vehicles (BEVs) and software investments. As such, the company plans to focus even more on making luxury models, even though the economic climate is not looking like it could foster such ambitions. But since the health crisis, we have seen more expensive cars selling like hotcakes. Simultaneously, buyers showed they were ready to put up with longer delivery times.

The last two years prompted Mercedes-Benz to go on the EV route with full force. It has a generous portfolio of zero-tailpipe, zero-emission sedans and SUVs, and it plans on continuing with this strategy until its entire portfolio is made from just EVs by 2030. Some exceptions will apply, as more countries around the globe are anticipating they will not be ready to pull the trigger on having only BEVs or fuel-cell vehicles (FCEVs) in showrooms.

As a brand, Mercedes-Benz is now worth more than $56 billion. The company wants to continue this journey and says it will focus more on individual customers and partnerships with various personalities from different industries. That is why there were already established places like the G-Class Private Lounges, the Mercedes-AMG Store in the United Arab Emirates, and the Mercedes-Maybach Atelier in China.

Mercedes-Benz is the only European automaker that finds itself in the top ten of Interbrand’s 100 “Best Global Brands.” Toyota is in the sixth place, while Tesla takes the 12th spot. BMW comes in close, on the 13th place.

Finally, Interbrand makes the top 100 “Best Global Brands” by looking at financial performance, the role of the name in the decision process, and the ability of a certain company to continue securing earnings.

company to continue securing earnings.

Article Credit: Florin Amariei
Full Articles: https://www.autoevolution.com/news/the-mercedes-benz-star-continues-to-shine-bright-the-brand-s-value-grows-thanks-to-evs-202889.html

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Watch $260,000 Mercedes-AMG G 63 Get Pit Maneuvered by a Sheriff’s Dodge Charger

Abundance is a beautiful thing. It gives you the privilege of doing what many would do if they had a trillion dollars. However, some things are better off left to our imagination – especially if they are deemed wasteful or indirectly offensive to the have-nots.

Cody Detwiler, famous on YouTube as Whistlin Diesel, has built a reputation on the platform by being different. While other car influencers might take pleasure in showcasing the aesthetics and performance of a Lamborghini, Cody will take a mullet and break the rear window.

Despite how gnarly some of his stunts get, his theatrics have garnered an immense following on the platform of more than 4 million subscribers. On a previous upload, he crushed an R32 Nissan Skyline GT-R with an excavator, a stunt that potentially rubbed the rare 90s sports car fan base the wrong way.

On a recent upload, the YouTuber, with the help of the Dawson County Sheriff’s Department and Atlanta Motorsports Park, demonstrated what could happen if you got pit maneuvered by a Police car – in an off-roader.

Getting tipped over by a police car isn’t new on the internet. Thanks to Hollywood and Live News broadcasting, it’s not anything to lose sleep over. However, getting pit maneuvered in a $260,000 Mercedes-AMG G 63 is something you don’t see every day.

After a couple of durability tests on the G-Wagen that included ramming through a raceway barricade and a tag of war episode with a diesel tractor, Cody and a deputy in a police Dodge Charger took to an isolated section of the raceway for the pit maneuver stunt.

As cringe as it is watching the G-Class getting knocked down ‘just for show,’ it was impressive how easily the Police Charger took down the 6,000 lb (2,722 kgs) all-wheel-drive vehicle on the first attempt.

They also did a demonstration with the canine unit, and the YouTuber witnessed first-hand the brute force of a Belgian Malinois’ bite grip.

We need people to be safe in what they are doing. Find a safe place to have fun. Find a safe place to get an adrenaline rush. It’s not worth going to jail over. There’s plenty of fun to be had out on the track,” one deputy said after the demonstration.

Cody has had a couple of run ins with authorities in the past due to his stunts. The demonstration at the Atlanta Motorsports Park is a sure sign they’ve patched things up.

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Full Articles: https://www.autoevolution.com/news/watch-260000-mercedes-amg-g-63-g-wagen-get-pit-maneuvered-by-a-sheriff-s-dodge-charger-202266.html

 

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Lumma’s G Class Enhancements – Style and Luxury

While German-based and Mercedes-focused aftermarket company Lumma might not be a household name among casual auto enthusiasts (compared to, say, Brabus or Mansory), they’ve occupied a specific niche in the market for decades now that’s of a decidedly different nature than their competition. While providing parts and custom touches for the “Big Three” German automakers, they also offer the same for Jaguar, Land Rover, and Porsche, too. But today, just like most days, we’re going to be talking about what they can do to a G Wagon.

Here’s the breakdown; generally, with a very exclusive tuner such as Brabus or (especially) Mansory, you can expect to have every detail of an order bespoke to your liking. You’re looking at extensive custom upholstery and leather work, completely overhauled engines, and significant chassis modifications. This is all well and dandy, but generally tacks on several hundred thousand dollars over the base price of the donor vehicle. Or, perhaps you enjoy the styling from the factory, and don’t want a drastic change – just some relatively subtle enhancements. Wouldn’t it be great if there was a solution in between bone-stock, and having your entire car rebuilt? Well, this is where Lumma comes in, and their spin on the iconic Mercedes G Wagon should fit the bill perfectly.

In their own words, Lumma offers a vast array of parts and customization solutions for the G Class without “changing the basic form or limiting its suitability for everyday use.” What this translates to is a generally more street-focused G Wagon that still retains more than enough capability for a cruise down the beach or a quick jaunt down a forest road for a night of camping. While Lumma offers owners the flexibility of ordering their upgrades a-la-carte, they also provide a full-vehicle renovation, too. One such SUV is the Lumma CLR G770 R – try saying that three times fast.

The CLR G770 R

First things first – all of the talk above about practicality and some degree of moderation with the Lumma cars is not at all meant to undersell this vehicle. From an aesthetic and fit-and-finish point of view, it sits head and shoulders above anything coming out of the production Mercedes factory. There are generally three big things you’ll notice when walking around a CLR G770 R, and a bunch of littler things. The huge hood scoop with shark nose intakes is impossible to miss, and adds almost a muscle-car look to this German SUV. The large diffuser hanging down beneath the grille compliments the performance-inspired look, and is mirrored by a large Lumma diffuser on the rear of the car. Also notable are the custom Lumma wheels, which are usually finished in black with an aggressive redline trim; this colorway is carried up through the rub panels, the grille shell, and even into the interior. The spare tire cover is retained, unlike on some other G Class customizations, but the factory item is replaced by a custom Lumma piece, with their classy cursive logo.

The G770 R wears performance street tires that are offered in sizes up to 24 inches, so it’s worth considering how much off-road driving you’ll be doing and taking that into consideration when selecting wheels. 23” and 24” tires are getting might thin for all but the most recently-graded of dirt roads. That said, this choice in tires is consistent with the design intent and intended use-cases of the G770 R. Proprietary wheel spacers also increase the width of the stance, and help fill out the enlarged fender flares to add to the illusion of an aggressive stance.

On the inside, these Lumma G Wagons receive custom, branded floor and trunk mats, and a custom pedal set. Other than this, you can order a wide array of additional customizations from Lumma Parts Direct. The G770 R kits are available for the G 63, 350, 400, and 500 and start at just a hair over $21,000, which is quite the value for such an exclusive and uncommon vehicle.

The Value Proposition

While the CLR G770 R looks fantastic, perhaps it’s still not enough for you. Or, perhaps you might want to piece together your own package of enhancement to suit your exact preferences. In fact, they were selling parts for the G Wagon before the G770 even hit the market. Nearly every external trim piece is available in a beautiful carbon fiber finish – headlight surrounds, mirrors, door handles, C pillar trim, wheel wells – you name it.

Lumma also makes all manner of custom wheels, LED lighting solutions, and bespoke interior parts. Want a spoiler for your G Wagon? No problem, either. There’s far too much to cover in the scope of the article, but know that Lumma can provide you with a custom parts package to truly personalize your ride the exact way that you want.

The Value Proposition

Given the extreme rarity in the United States of anything Lumma and the tremendous value proposition offered by the CLR G770 R package, it’s safe to say Lumma doesn’t get the credit they deserve on this side of the pond. One thing’s for sure; any vehicle sporting the flowing Lumma logo on the hood and on the trunk will surely grab the attention of any serious German enthusiast at the next Cars & Coffee.

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Mercedes-AMG GT 63 G-Class Ute Morphs Into the Grand Tourer of Pickup Trucks

Always held in high regard by the OEM, its beloving fans, and even by the competition, the Mercedes-Benz G-Class has been – over the years – many things, from military off-roader to mall-crawler SUV.

The iconic G-Wagen has been around since 1979, and it clearly had ample time to morph into all sorts of cool things: off-road vehicles (both civilian and military), Cabriolet, guardian or luxury SUVs, high-performance machines, and yes – even a pickup truck. But how about a grand touring pickup truck?

Well, that is a thing for the virtual realm, actually. So, here is Jim, the digital artist better known as jlord8 on social media, who loves both old and new cars, especially of Americana descent. But now and then, he also dabbles with something of a JDM or European descent and does it for good measure. Thus, just recently, he simply could not stay away from his beloved pickup truck series for too long but did add a completely new twist.

After seeing car-related stuff like an old-school Pontiac Firebird Trans Am Ram Air Muscle Wagon or another CGI shot at Chevy Impala SS revival greatness, he swayed back to the Sport Truck series of lore with this G-Class twist. The gist of it is simple: a quick Mercedes-Benz G-Class (most likely the AMG G 63 version) and AMG GT Coupe mashup led to the introduction of his imagined grand tourer of Ute pickup trucks.

Something that already exists in the real world is the Australia-bound Mercedes-Benz G 300 Professional, but that Ute is basically a small truck built to carry extreme loads over any type of terrain. Here, though, the gist is much simpler – this virtual G-Class Ute will only haul the most precious cargo and only across the smoothest of tarmacs, judging by the looks of it.

The latter – complete with a stanced attitude and the wide-fender atmosphere is not bad at all for a CGI Ute, right?

Article Credit: Aurel Niculescu 
Full Articles: https://www.autoevolution.com/news/mercedes-amg-gt-63-g-class-ute-morphs-into-the-grand-tourer-of-pickup-trucks-201405.html
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This Is Moneybagg Yo’s Latest Whip, a Purple Mercedes-AMG G 63 Brabus

Up until last year, rapper Moneybagg Yo had a preference for red cars, but that shifted. After buying several black cars, he has just introduced everyone to his latest addition, which is a purple Mercedes-AMG G 63 Brabus.

Rapper Moneybagg Yo, whose real name is DeMario DeWayne White Jr., celebrated his 31st birthday on September 22. But he didn’t share his luxurious gift until September 25, when he introduced everyone to his new addition on social media.

His new whip is unlike the rest of his collection, in the sense that it comes with a bold, purple exterior with black accents. Prior to this, Moneybagg had a collection of red cars and has added several other black models within the last 12 months.

But the new one, a G-Wagen, clearly fits well in his garage. Although he didn’t give any details on the purchase, the vehicle it’s most likely a Brabus 800, based on the popular Mercedes-AMG G 63. It boasts a Widestar body kit, an auxiliary LED light unit on the roof and a new gloss black hood.

The G-Wagen drives through the gates of the Magna Steyr factory in Austria with a 4.0-liter twin-turbocharged engine under the hood. The power plant delivers 577 horsepower (585 ps) and 627 lb-ft (850 Nm) of torque, sent to both axles via a nine-speed G-Tronic automatic transmission. With the upgrades, the Brabus version cranks out around 789 horsepower (800 ps).

Moneybagg Yo’s Brabus G-Wagen comes with purple aftermarket wheels from Forgiato and custom purple calipers with Moneybagg Yo’s record label, Bread Gang, on them. In a video showing it off, the rapper lets everyone know that that is “not a sticker,” and that he had it custom-made. Unfortunately, he didn’t give a look at the interior of his new SUV just yet.

The Mercedes-AMG G 63 Brabus 800 isn’t the only German car in his collection, as he already owns a Mercedes-Maybach GLS 600 and a Mercedes-Maybach S-Class.

Article Credit: Monica Coman
Full Articles: https://www.autoevolution.com/news/this-is-moneybagg-yos-latest-whip-a-purple-mercedes-amg-g-63-brabus-199587.html